Axcel Africa K.K. was established on May 25, 2022. May 25 is known as "Africa Day," commemorating the founding of the Organization of African Unity (OAU) on May 25, 1963.

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Our current primary business activity is Africa entry consulting. Since 2013, I have been with a development consulting firm, supporting private companies' entry into the African market for six years, and I continue to provide this service at Axcel Africa.

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During my work on the ground in Africa, I have noticed numerous issues related to inequality and basic social challenges. Recently, however, positive aspects such as rapid economic development and the rise of startups are also gaining attention.

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Amid these developments, I have always been considering how Japanese technology and expertise can contribute to Africa's economic growth. Living outside Japan, I strongly feel that Japan's global presence is gradually diminishing.

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In Kenya, where I am based, Japan's technological strength still enjoys a certain degree of trust, thanks in part to companies like Toyota and Nissan. However, apart from these, the only other Japanese organization that might be known is JICA.

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Meanwhile, other countries, especially China, are steadily increasing their presence in Africa. In 2022, for example, a highway connecting the airport to the city center was constructed, making local life more convenient.

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Of course, it's good for the local communities when other countries invest in Africa and contribute to its development. However, as a Japanese person, I can't help but think about how to connect Japan and Africa in ways that would contribute to the region's growth.

 

Axcel Africa aims to contribute to Africa's sustainable economic growth by establishing strong connections between Japan and African countries, engaging in joint ventures that develop socially impactful businesses.

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Going forward, I hope to create a model that further connects Japan and Africa, enabling co-creation of businesses that address social challenges in both regions.